wakeel is the operational brand name of Preminen Mena Price Comparison W.L.L., a joint venture between MIG Holding Ltd and Preminen Price Comparison Holdings. We offer a free online comparison service that helps consumers compare prices on a range of insurance products.
As part of a global family of influential brands that empower people to make confident decisions, wakeel extends transparent, efficient, and trustworthy services to the MENA region. In doing so, we aim to become the leading provider of price comparison services in the MENA region.
More on MIG Holding
MIG Holding Ltd (MIG Group) was established in the Dubai International Financial Centre (DIFC) in 2015 and it is licensed by the Dubai International Financial Centre Authority (DIFCA). The MIG Group’s roots go back to 1952 when the predecessor of Arab Commercial Enterprises Ltd was founded in Al-Khobar, Saudi Arabia.
The MIG Group Companies, have been the pioneers of the Insurance Industry in the region for more than 68 years. The Group operations are now spread across Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, UAE, Yemen, Lebanon, and Greece. For many years the MIG Group Companies have had associations with major international players; those associations have enhanced the capabilities of the Group Companies giving them unparalleled local prominence with direct access to the world insurance markets.
MIG Group has evolved with time and it is now an investment vehicle in insurance related businesses within the Middle East & North Africa (MENA) region. MIG Group is regarded as the leading, private investor in insurance, reinsurance, and related services within the Middle East. Within the MIG Group there are three investment vehicles, namely;
Preminen MENA Price Comparison WLL, ACE Gallagher Holding WLL, DAMANA Holding WLL
More on Preminen Price Comparison Holdings
Preminen Price Comparison Holdings Limited was established as a joint collaboration between two European financial services giants, Admiral Group PLC and Mapfre S.A., to extend the services of their price comparison platforms internationally. From there, Preminen Price Comparison Holdings Limited partnered with MIG to launch a leading online insurance price comparison platform in the Middle East and North Africa.
In 2023, Gruppo MutuiOnline SpA purchased Preminen to join a family of global influential brands of which wakeel is now a part.
About Gruppo MutuiOnline
Gruppo MutuiOnline S.p.A., a company listed on the STAR segment of the Italian Stock Exchange, is the holding company of a group of firms operating in online comparison of financial products with an aggregator model. With offices in Italy (MutuiOnline.it and Segugio.it), Spain (Rastreator.com), France (Lelynx.fr), Mexico (Rastreator.mx), India (techlens.global), and Saudi (wakeel.com) MutuiOnline reach millions of consumers around the world, solving everyday complex problems through outstanding experiences.
To become the MENA region’s go-to comparison website bringing trust and transparency to the market with a fast performing user-friendly platform.
To become the first choice of customers’ go-to site by providing transparent, trusted, and customizable price comparison solutions, through strategic partnerships with insurance companies across the MENA region.
Our Core Values
wakeel is backed up by the decades of experience of its founding shareholders, who have powered its journey with innovation and the driving force of an experienced and professional team.
The company is guided by four core values, translated throughout our platforms, teams, and services:
Transparent & trustworthy
Providing clients with transparent information and services.
Simple & fast
Speed and efficiency with an “always-available” user-friendly customer journey.
Innovative & supportive
Providing a great experience for employees, clients, and partners alike. While focusing on high standards of quality and services through consistency, support, and innovation.
Professional & dedicated
Dedicated professional and transparent business structure for the entire stakeholder experience.