Our Brand

wakeel comes to the Middle East and North Africa region, backed by globally recognized price comparison sites.

Extending its transparent, efficient and trusted services to the MENA region, customers can explore, compare and buy tailored products online. 

wakeel, aims to be the leading provider of price comparison services in the MENA region

wakeel, is the operational brand name of Preminen Mena Price Comparison W.L.L. , a joint venture between global experts Preminen Price Comparison Holdings and MIG Holding Ltd.

The joint venture has allowed for the dissemination of many years of international experience to wakeel.

More on MIG Holding 

MIG Holding Ltd (MIG Group) was established in the Dubai International Financial Centre (DIFC) in 2015 and it is licensed by the Dubai International Financial Centre Authority (DIFCA). The MIG Group roots go back to 1952 when the predecessor of Arab Commercial Enterprises Ltd was founded in Al-Khobar, Saudi Arabia.

The MIG Group Companies, have been the pioneers of the Insurance Industry in the region for more than 68 years. The Group operations now spread across Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, UAE, Yemen, Lebanon and Greece. For many years the MIG Group Companies have had associations with major international players; those associations have enhanced the capabilities of the Group Companies giving them unparalleled local prominence with direct access to the world insurance markets.  

MIG Group has evolved with time and it is now an investment vehicle in insurance related businesses within the Middle East & North Africa (MENA) region. MIG Group, is regarded as the leading, private investor in insurance, reinsurance and related services within the Middle East. Within the MIG Group there are three investment vehicles, namely;

Preminen MENA Price Comparison WLL, ACE Gallagher Holding WLL, DAMANA Holding WLL

More on Preminen Price Comparison Holdings 

Preminen Price Comparison Holdings : was born as a joint venture between Admiral Group (a top European insurer) and Mapfre S.A. to extend the services of their price comparison platforms internationally. Preminen Price Comparison, through its joint venture with wakeel, has also launched the leading online insurance price comparison platform in the Middle East and North Africa.
In 2021 Preminen became part of the Zoopla Property Group (ZPG Limited), which owns RVU.

RVU: operates a number of price comparison platforms in the UK (Confused.com, Uswitch, Money), Spain (Rastreator.com), France (Lelynx.fr), and Mexico (Rastreator.mx).

Today, as a result of the joint venture, both Holdings have joined forces to create and launch the leading online insurance Price Comparison platform in the Middle East and North Africa, with wakeel.

UK Confused.com
Spain Rastreator
France Lelynx
Mexico Rastreator
India Gosahi
Saudi Arabia wakeel

Our Vision

To become the MENA region’s go-to comparison website bringing trust and transparency to the market with a fast performing user-friendly platform.

Our Mission

To become the first choice of customers’ go-to-site by providing transparent, trusted and customizable price comparison solutions, through strategic partnerships with insurance companies across the MENA region.

Our Core Values 

wakeel is backed up by the decades of experience of its founding shareholders has powered its journey by innovation and the driving force of an experienced and professional team.

The company is guided by four core values, translated throughout our platforms, teams and services:

Transparent & trustworthy

Providing clients with transparent information and services.

Simple & fast

Speed and efficiency with an “always-available” user-friendly customer journey.

Innovative & supportive

Providing a great experience for employees, clients and partners alike. While focusing on high standards of quality and services through consistency, support and innovation.  

Professional & dedicated

Dedicated professional and a transparent business structure for the entire stakeholder experience.